While many quick-service and fast-casual chains are rolling out new deals, promotions, and value meals to attract budget-conscious customers, Domino’s Pizza is stepping things up with its latest ‘Moreflation deal.’
Addressing consumer concerns about shrinking portion sizes in the foodservice and retail industries, Domino’s is offering a limited-time upgrade to its popular $6.99 Mix and Match Deal. From Sept. 9-29, online customers who order two or more medium two-topping pizzas can upgrade one of them to a large at no extra cost.
‘In response to high inflation, many companies are reducing product sizes instead of raising prices,’ said Joe Jordan, president of U.S. and global services at Domino’s. ‘We recognize that customers are seeking great-tasting, affordable meals. That’s why we’ve improved our best offer—the Mix and Match Deal—by giving customers more pizza for the same price.’
Domino’s has increasingly focused on offering discounts and rewards, especially for its loyal customers, as it aims to appeal to those watching their budgets. In April, the brand launched a ‘tipping’ promotion, where customers who tip their delivery driver at least $3 receive a $3 coupon for their next order. This promotion, part of the ‘You Tip, We Tip’ campaign, followed the success of the ‘Emergency Pizza’ program, which introduced a unique buy-one-get-one-free deal.
In May, CEO Russell Wiener noted the company had ‘pumped the brakes’ on price hikes, signaling its commitment to easing customers’ concerns about inflation and emphasizing value through creative promotions and new menu offerings.
‘Our mission has always been to offer delicious food at a great price,’ added Jordan. ‘From enhancing our loyalty program, Domino’s Rewards, which allows members to earn free items more frequently, to launching initiatives like carryout tips and the Emergency Pizza program, we’re always looking for innovative ways to provide value to our customers.
