5. Use Facebook Ads to Target Potential Customers
Facebook Ads are a powerful restaurant marketing tool that you seriously shouldn’t sleep on. By targeting potential customers based on demographics such as location, age, and interests, you can create ads more likely to be seen by new clientele in your area.
Not only this, but they can be a great way to increase your brand awareness, ramp up the hype for a new menu item, and get people talking about what you have to offer. Just be sure to have your Facebook Ads align with your overall marketing strategy so that your message is consistent across all channels.
4. Utilize Delivery Apps
In this day and age, many people are looking for convenience when it comes to their meals. By offering takeaway and delivery options, you can make your restaurant more accessible to potential customers who may be unable to or have the ability to dine in.
Big name apps like Uber and Doordash are making it easier than ever for restaurants to get their meals into the hands of hungry customers. But, if the fees put you off, apps like Gloria Food offer 0% commission.
3. Use Flyers/Print Marketing
While it may seem old-fashioned, flyers are still an effective way to market your restaurant. You can distribute them in local businesses, hand them out on the street, or even include them in your online takeaway orders.
Adding an exclusive offer or discount to your flyer can also help entice people to visit your restaurant. Don’t know where to start? Vistaprint offers some awesome templates and cheap printing.
2. Mobile Website
In our growing digital world, it’s crucial to have a mobile-friendly website for your restaurant. Nearly 80% of website visitors are using their smartphones, so it’s essential that your website is easy to navigate and looks great on a smaller screen. Also, when using online marketing for restaurants, be sure that your website is up to date and looking good.
Potential customers will usually check out a restaurant’s website before deciding whether or not to visit, so it’s important to give a good impression.
1. Reviews
There’s no better restaurant marketing tool than great reviews. Positive customer reviews can do amazing things for your restaurant, so you should encourage satisfied customers to leave a review on well-used platforms like Facebook, Google, and Yelp. It’s also vital to handle any negative reviews promptly and professionally.
Positive reviews are also an excellent opportunity to learn and grow. Knowing what your customers like about your restaurant means you can replicate that experience for others.
Marketing for restaurants doesn’t have to be complicated or expensive. With these simple restaurant marketing tips, you will have a solid foundation to build upon as you continue to grow your restaurant!
